Planning Digital Strategy is both art and science. We'll start with the basics with asking the following questions: who are you going to target, when, how and with what?
1Understanding Your Business. Our first step in creating a strategy for your business to succeed online is to fully immerse ourselves in your company's brand and industry. Who are you? What tone do you communicate in? What is your brand identity? We put a great honor in getting to know you and your business since we'll be a part of your team. This step will give us the understanding and the tools for setting up the foundation of your digital strategy plan.
2Market Analysis. Knowledge is power, but success comes in knowing how to use that knowledge to your best advantage. By taking the time to delve deep into your market, we can deliver valuable competitor analysis that creates a benchmark by where to position your organization. By pulling all these resources together we can define the right approach and implement a strategy that delivers tangible results against your business goals.
3Strategy Plan. Next, we'll create a comprehensive strategy plan for you. The plan includes details about platforms, tools, timeline, medium, or combination of media in terms of what we believe will result in the most optimal ROI.
ROI stands for Return On Investment which is a performance measure used to evaluate the efficiency of an investment.